When it comes to securing the prospect of your business, you
may have to think of several aspects, including measures to thwart revenue loss
and develop a positive image among target buyers. However, you may find the
brand unsuccessful in both aspects, if you remain unaware about the impact of
piracy rackets. In recent times, the activities of counterfeit product makers
have increased by leaps and bounds and they make several big brands incur
significant losses. Apart from revenue loss you face the risk of negative
customer reviews if your company products are copied by these menacing rackets.
To save your brand from chances of duplication and boost company image, you
need to adopt suitable preventive measures.
The idea of a change in product packaging and rebranding
exercise may have occurred to you to save your company products from
replication circles. However, you may get shocked to know how advanced and
exert they have become. Their coping skills have evolved amazingly and these
rackets are capable of copying intricate designs, graphics and packaging
details that can make product manufacturers confused at times! Think the impact
it will have on your target customers and they are likely to be duped by
replicas of your company products in most instances. However, with superior
quality hologram print based labels and stickers; you can stop duplication
attempts successfully.
In the last decade, hologram print technology has become
quite advanced and this has prompted lots of business entities resort to this
technology to thwart counterfeit product makers. You can do the same and for
this you need to find a suitable company that offers advanced hologram printing
packages. Before you hire such a company to hologram emboss and label your
products, it is essential you do some research on prevalent hologram
technologies. 3D Hologram labels and
strips are quite popular. They do not only look great but steps up the security
level.
A 3D Hologram label or sticker is made with a technology that
involves laser to imprint text and images that appear 3 dimensional. The depth
is illusory and it can be seen when the sticker is placed under light. Apart
from the added illusion of depth, such hologram stickers also diffuse multiple
colors when you see them in light, be it sunlight or artificial light sources.
This is something those piracy racket masterminds cannot replicate. You need to
think of the cost factor before hiring a hologram print agency. The cost will
vary on aspects like hologram technology used, amount of products to be
embossed and type of INK used for the job.
A professional agency that offers
commercial hologram printing and embossment is not likely to shy away
from showing free samples to prospective customers. You can also
interact with the agency directly to learn about its expertise in
hologram printing and what amount of customization they can offer.
Customization of hologram labels and strips can create a distinctive
identification for your company products and their visual appeal is also
enhanced at the same time.
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